The Hoomans are just the help
MEET THE REAL STARS OF THIS SHOW.. 👇🏽
Meet the Coach–Coordinator
Bailey - CEO
Corporate Spin (With Whistle in Hand):
Bailey runs PackWild like it’s game day, every day. He sets stretch goals, barks orders, and expects everyone to “keep their eyes on the ball.” He treats product launches like championship finals and staff meetings like training drills. Some call it uptight; Bailey calls it leadership.
Family Bio Energy:
Already taken — Bailey’s the steady, reliable one who’ll remind you to pack a raincoat, keep the team on schedule, and make sure everyone gets home safe. More 'responsible dad energy' than 'dating-app swipe'.
Why You Secretly Love Him:
- Strategic, disciplined, and endlessly motivated.
- Keeps the Pack from completely falling apart.
- Can rally a team with one whistle and a death stare.
The Ball Doesn’t Lie:
- Uptight, cranky when ignored, and allergic to chaos (unlucky for him).
- Easily distracted by a bouncing tennis ball.
His Contribution to the Pack:
Bailey makes sure every harness, leash, and lifejacket is worthy of PackWild.
If the CEO signs off on it, you can bet it’s safe, durable, and ready for
adventure. He may be serious, but it’s because he takes his job — and your dog’s safety — personally.
His Signature Line:
“Eyes on the ball, people!”
Meet The Perma–Intern
The Intern (no-one knows his real name)
Corporate Spin (With Coffee-Stained Resume):
Technically, he’s not sure what his job is, but he’s convinced it’s important. The Intern volunteers for everything, screws up most of it, and still asks for a promotion. He’s ambitious, chaotic, and always eager to impress — which usually means more work for Bailey.
Dating Bio Energy:
Never had a date, but overconfident with the Frenchie ladies. Thinks “CEO in training” is a personality type. Slides into DMs with full pitch decks,
lowercase captions, and too many emojis. Uses phrases like “it’s giving” and “big vibes” unironically. Manifesting his first girlfriend by Q4.
Why You Secretly Love Him:
- Brings fresh energy and terrible ideas that
sometimes work. - Makes every mistake entertaining.
- The Pack’s built-in meme factory.
The Chaos Is Real:
- Overconfident and clueless.
- Posts rogue TikToks without approval.
His Contribution to the Pack:
The Intern handles… well, nobody’s sure. Mostly he experiments with small accessories and “life hacks” Bailey didn’t ask for. He thinks he’s innovating; everyone else thinks he’s providing free comedy.
His Signature Line:
“Trust me, I’ve got this.”
Meet The Shopaholic-In-Chief
Coco - Head of Products
Corporate Spin (With Receipts):
Coco “oversees” product selection at PackWild, which is a polite way of saying she’s responsible for every maxed-out corporate credit card statement. With a flair for drama and an eye for anything plush, she insists her “hauls” are essential R&D. Bailey calls it reckless; Coco calls it vision.
Dating Bio Energy:
Dog of leisure, lover of squeak toys. Fiercely loyal until the UPS driver shows up with new packages. Believes shopping counts as cardio. Looking for someone who’ll carry her bags and never question another purchase.
Why You Secretly Love Her:
- Unmatched talent for sniffing out the most playful, stylish toys.
- Turns every unboxing into a full-scale production.
- Can make anything look fabulous with the right squeak toy accessory.
The Drama, Darling:
- Zero impulse control around sales.
- Treat budget? Gone. Toy budget? Doubled.
- Once bought twelve water toys because “they photographed well.”
Her Contribution to the Pack:
Coco fills PackWild’s shelves with indulgent extras no dog needs but every dog deserves. From squeaky bones to water toys, if it’s playful and a little frivolous, you can thank Coco’s impeccable taste (and Bailey’s rising blood pressure).
Her Signature Line:
“It’s not shopping, it’s R&D
darling.”
Meet the Pretty Boy Disaster
Boston - Head of Testing
Corporate Spin (With Nepotism Perks):
Boston is officially Head of Testing, though let’s be honest — he only landed the role because he’s Bailey’s little brother. What he lacks in qualifications, he makes up for in charm. If it survives Boston chewing, tripping, or “testing,” it’s PackWild-proof.
Dating Bio Energy:
The ladies love him — and he knows it. Picture-perfect smile, goofy charm, always holding a stick like it’s a bouquet. Says things like “don’t worry, I got this” right before everything goes sideways. Handsome enough to get away with it, clueless enough not to notice.
Why You Secretly Love Him:
- Chill, relaxed, always happy to hang.
- Handsome, photogenic, and endlessly charming.
- Turns every product test into slapstick comedy gold.
The Disaster Is Real:
- Uncoordinated, clumsy, constantly chewing on the
wrong thing. - Starts fights without meaning to — Bailey has to finish them.
- Once tested a waterproof mat by sinking it in a pond (accidentally).
His Contribution to the Pack:
Boston’s chaos is the ultimate durability test. Adventure gear that survives him will survive anything. He may not know what he’s doing, but his disasters prove PackWild products can take a beating.
His Signature Line:
“Wait… was that bad?”
Meet the Lovable Side-kick
Dudley - Head of ... ?
Corporate Spin (With a Wagging Tail):
Nobody really knows what Dudley does at PackWild — including Dudley. Officially, he’s responsible for “essentials testing,” which mostly means napping on beds and drooling on mats. But he’s always around, tail wagging, making the Pack feel complete.
Dating Bio Energy:
Dudley dates around, and he’s got a thing for the models. He’s the golden retriever every girl falls for once, because he’s handsome, loyal, and full of “good boy” energy. Loves long walks on the beach, stealing snacks, and accidentally knocking over wine glasses with his tail.
Why You Secretly Love Him:
- Brings comfort, warmth, and comic relief.
- The kind of golden retriever energy you secretly wish you could bottle.
The Himbo Truth:
- Clueless about what’s going on 90% of the time.
- Eats paperwork, chews the props, naps through deadlines.
- Once proudly tested a memory foam bed by falling asleep in a meeting.
His Contribution to the Pack:
Dudley anchors the “essentials” line — beds, mats, the simple comfort items every dog actually needs. If it passes the Dudley nap test, it’s ready for your home.
His Signature Line:
“Ohhh snacks.”
Meet the Influencer-in-Chief
Lulu – Head of Marketing
Corporate Spin (With a Ring Light):
Lulu runs PackWild’s marketing like her own personal brand. Every campaign is a vibe, every trend is an opportunity, and every product is just another excuse to be on camera. She’s glued to her phone, and if there isn’t a ring light, she isn’t showing up.
Dating Bio Energy:
Kind of uptight when it comes to guys — Lulu’s holding out for someone famous. Verified accounts only, please. Loves her selfie stick more than life itself and is married to the algorithm until someone famous turns up.
Why You Secretly Love Her:
- Makes PackWild look slick, stylish, and always trending.
- Charismatic, photogenic, and full of influencer sparkle.
- Turns even the Pack’s chaos into viral gold.
The Diva Details:
- Obsessed with her own feed and follower counts.
- Constantly interrupting meetings for “content opportunities.”
Her Contribution to the Pack:
Lulu’s trending faves are the photogenic, seasonally stylish pieces every pupsecretly wants. From coats to carriers, if it looks good on camera, Lulu’s already spinning it into content.
Her Signature Line:
“That’s a vibe.”
